25/05/2009 - 08h15
Confiança do consumidor brasileiro sobe em maio, diz FGV
SÃO PAULO (Reuters) - A confiança do consumidor brasileiro subiu 1,3% entre abril e maio informou a Fundação Getúlio Vargas (FGV), nesta segunda-feira.O índice de confiança passou para 100,5 pontos neste mês, ante 99,2 pontos no anterior. Em maio do ano passado, o índice registrado foi de 113,5.O componente de situação atual elevou-se em 1,1%, para 98,5 pontos, enquanto o de expectativas cresceu 1,6%, a 102,3 ponto, maior nível desde setembro de 2008.A taxa de consumidores que avalia a situação como boa subiu de 7,3 para 7,8% do total.A pesquisa foi feita em mais de 2.000 domicílios das sete principais capitais do país entre os dias 30 de abril e 20 de maio de 2009.(Por Alberto Alerigi Jr.)
(posted by Katya Hochleitner)
Monday, May 25, 2009
Friday, May 15, 2009
Five Ways to Lure Recession-Battered Customers
Five Ways to Lure Recession-Battered Customers
By Jessica Stillman
May 13th, 2009
Source: Copyblogger
The Takeaway: Like a good fisherman, a good salesperson or marketer needs to adjust their lure to the conditions at hand. And right now things are pretty stormy for your customers. They are likely to be bombarded with fear, anger and anxiety and the usual bait is much less tempting. Fail to grasp this new reality and shape your message appropriately and you’re unlikely to sell them much of anything beyond household staples and cheap alternatives to things they would have once bought without a second thought. So what approaches can help you reel in recession-addled customers?Copyblogger has five suggestions:
1. Allay your customer fears. Right now your customers are watching way too many doom and gloom news shows. They’re hearing about once-upon-a-time giants of industry filing for bankruptcy… And, quite frankly, they’re afraid they may be next…. Your job then is to lift their heads…. Help them understand that change is the only constant in life—and this economic melt-down, this too shall pass.
2. Confirm their suspicions. Your customers see danger everywhere they look, and they wonder who is really there to watch over and protect their best interests, and who is there to fleece them of their shrinking income. Don’t deny the reality your customers perceive…. Recognize that the quickest way to bond and, most importantly, become an advocate on behalf of your customers is to first accept and validate (within reasonable limits) their viewpoint.
3. Justify their failures. Don’t make your customers feel like losers. If they’ve yet to reach their goals, pat them on the back and then show them why…. Show them that many factors, often beyond their control, contributed to their failure…. show them how you can decrease the number of failures they will face, and how you will increase their odds of success.
4. Throw rocks at their enemies. Identify the immediate threat or obstacle confronting your customer’s well-being, happiness and success. Join them in a justifiable hate fest. Heap scorn, ridicule and bad intentions on the perceived roadblock. And then quickly move on. Don’t wallow in that shallow pool, but splash there just long enough to gain your customer’s attention and confidence.
5. Encourage their dreams. What you market and sell are not made of metal, wood, plastic, gigabytes or an intangible service—they are dream-makers…. Do not deceive your customer into believing they can accomplish the impossible, or that the impossible is achievable. But if your product or service can indeed make your customer’s dreams come true, do not hide the truth.
Posted by Katya Hochleitner
By Jessica Stillman
May 13th, 2009
Source: Copyblogger
The Takeaway: Like a good fisherman, a good salesperson or marketer needs to adjust their lure to the conditions at hand. And right now things are pretty stormy for your customers. They are likely to be bombarded with fear, anger and anxiety and the usual bait is much less tempting. Fail to grasp this new reality and shape your message appropriately and you’re unlikely to sell them much of anything beyond household staples and cheap alternatives to things they would have once bought without a second thought. So what approaches can help you reel in recession-addled customers?Copyblogger has five suggestions:
1. Allay your customer fears. Right now your customers are watching way too many doom and gloom news shows. They’re hearing about once-upon-a-time giants of industry filing for bankruptcy… And, quite frankly, they’re afraid they may be next…. Your job then is to lift their heads…. Help them understand that change is the only constant in life—and this economic melt-down, this too shall pass.
2. Confirm their suspicions. Your customers see danger everywhere they look, and they wonder who is really there to watch over and protect their best interests, and who is there to fleece them of their shrinking income. Don’t deny the reality your customers perceive…. Recognize that the quickest way to bond and, most importantly, become an advocate on behalf of your customers is to first accept and validate (within reasonable limits) their viewpoint.
3. Justify their failures. Don’t make your customers feel like losers. If they’ve yet to reach their goals, pat them on the back and then show them why…. Show them that many factors, often beyond their control, contributed to their failure…. show them how you can decrease the number of failures they will face, and how you will increase their odds of success.
4. Throw rocks at their enemies. Identify the immediate threat or obstacle confronting your customer’s well-being, happiness and success. Join them in a justifiable hate fest. Heap scorn, ridicule and bad intentions on the perceived roadblock. And then quickly move on. Don’t wallow in that shallow pool, but splash there just long enough to gain your customer’s attention and confidence.
5. Encourage their dreams. What you market and sell are not made of metal, wood, plastic, gigabytes or an intangible service—they are dream-makers…. Do not deceive your customer into believing they can accomplish the impossible, or that the impossible is achievable. But if your product or service can indeed make your customer’s dreams come true, do not hide the truth.
Posted by Katya Hochleitner
Subscribe to:
Posts (Atom)